Are you cited at all
On the questions candidates actually ask, and when you are not, who is named instead. Not being cited is a result, and a common one outside the largest brands.
In English
What AI tells candidates about you, measured.
Candidates ask AI assistants whether you are a good place to work, long before they reach your careers page. Forhia measures those answers, names the sources behind them, and turns the gaps into a plan. Built for HR teams, French, hosted in the European Union.
What we measure
Six AI surfaces, one employer brand question.
Four conversational assistants, ChatGPT, Claude, Gemini and Perplexity, plus Google's two AI search surfaces, AI Overviews and AI Mode. Google is reported separately, with its own score, because on Google it is the query that decides whether an AI answer appears at all.
Where the answer comes from
The pages each engine relied on, listed. This is the only directly actionable metric: review platforms and job boards usually outweigh your own pages.
How you compare
The same questions, the same engines, the same day, for you and for competitors you name. It is the only way two employers can be compared at all.
Why a dedicated tool
Employer brand is not commercial brand.
The difference is not marketing positioning, it is the data.
Working conditions, pay, culture
Candidate questions rarely mention your product. Most are sector-wide: which companies are good to work for in a given field.
Fourteen candidate profiles
From apprentice to executive, including the non-graduate roles most tools ignore: industry, logistics, construction, agency nursing.
Reviews decide the answer
On employer questions, engines lean on review platforms and job boards. A commercial visibility tool does not hold those corpora.
Said upfront
What we do not promise.
Three things no subscription can include, and it is more honest to say so before you ask.
A guaranteed citation
Citation is a probabilistic selection made by an engine, from sources you do not all own. Anyone promising a guaranteed place in an AI answer is describing a mechanism that does not exist.
A delivery date for results
Effects depend on recrawling and on third party sources accumulating. Weeks to months is the honest order of magnitude, and no vendor publishes a figure.
An English platform, today
The interface, the reports and our published research are in French, and our question corpus is calibrated on the French market. If you need English deliverables, tell us first and we will say plainly what is possible.
FAQ
Questions we are asked in English.
Tracking, HR fit, GDPR and hosting, and the limits of what we sell.
/01How can I track what ChatGPT says about my company as an employer?+
Asking the question yourself gives an impression, not a measurement: answers vary between sessions. Instrumented measurement puts a fixed set of candidate questions to several engines, on a schedule, and records which sources each answer relied on. That is what Forhia does, across four conversational AI assistants plus Google's AI Overviews and AI Mode.
/02Is there an AI visibility tool built for HR teams?+
Most AI visibility tools measure commercial brand presence, using product prompts and commercial competitors. Employer brand runs on different questions, different candidate personas and different sources: review platforms and job boards weigh far more than official pages. Forhia is built for that use case rather than adapted to it.
/03Is Forhia GDPR compliant and hosted in Europe?+
Application compute and databases are in the European Union, in Ireland. No candidate personal data, CRM or ATS records are sent to the AI models: prompts are built from the company name and standard candidate questions. Model providers established in the United States are covered by the European Commission's Standard Contractual Clauses or by the Data Privacy Framework. A DPA is available on request from dpo@forhia.fr, and the full detail is on our compliance page, in French.
/04What is generative engine optimization applied to employer branding?+
It is the practice of measuring and improving how AI assistants describe a company as an employer, rather than how it ranks in a list of links. The reward is no longer a position but a citation, and a large share of it is decided by third party sources the company does not own. Our full definition is in French: GEO RH, définition.
/05Do you work with companies outside France?+
The platform interface, the reports and our published research are in French, and our measurement corpus is calibrated on the French market. We do work with French groups that recruit abroad. If you need a fully English deliverable, say so before we start: we will tell you plainly what we can and cannot do rather than promise a translation layer that does not exist yet.
/06Can you guarantee that AI assistants will cite us?+
No, and no honest vendor can. A citation is not a ranking you buy or a directory you submit to: it is a probabilistic selection made by an engine, drawing on sources you do not all control. What can be managed is the set of conditions that make citation more likely, and the measurement of what actually moves.
Contact
Write to us directly.
Our French contact form validates a French mobile number, so it would reject you. Email is the right channel from this page. Tell us your company, your sector and the competitors you want compared.
contact@forhia.fr
We answer in English. Data protection questions go to dpo@forhia.fr.